Chapter 13: summing up
So that you will have them handy as a frame of reference, you’ll want to bookmark the Google Guidelines for their search engine: http://www.google.com/webmasters/guidelines.html
To get you on your way, here’s a handy list of tips for using AdSense:
Making Money with AdSense — Tip #1:
It’s as easy as falling off a log to generating revenue with Google AdSense. After you're accepted to the program, just add a few lines of html code to your site (Google shows you how once you're accepted) — and voila!
Within a few minutes, your site will begin displaying AdWords, and so you can start making money. Each day you wait means you don’t make the bucks you could. So start now.
Making Money with AdSense — Tip #2:
Make content pages for your site — and put AdWords on them.
Assuming your page is a decent one, the more pages you have displaying AdWords, the more money you'll earn.
If you already have a website, display AdWords on more pages.
And always, always, always focus on making more great content pages. I suggest that you budget time each week for creating pages (and sites) on topics you love. You'll find more on creating AdSense content pages in Tip #8.
And it’s especially good if these content pages are very clearly focused. Then, Google will be able to serve highly relevant AdWords to your users. This means your visitors will be more interested in the ads, which results in higher click through rates — and more money for you!
Making Money with AdSense — Tip #3:
Whenever you can, use higher paying keywords.
Obviously, you'll earn more if the average AdWord that Google displays pays more per click.
The question is: how do you get Google to display higher paying keywords?
Well, for one thing, don't get greedy and create pages on unrelated keywords just because they pay more. In other words, don't create a page on 'cell phone plans' on your motorcycle tire site just because 'cell phone plans' pays more than ‘motorcycle tires.’
How to find out which keywords pay best? If you're a Google AdWords advertiser, you can log into your AdWords account and experiment.
If you're not an AdWords advertiser, use a free tool at the pay-per-click search engine, Overture.
Overture’s tool lets you see what advertisers are paying on Overture for each keyword. Sure, Overture and Google don’t pay the same. But they’re not all that different, and this tool can give you a general idea of which keywords will pay more than others.
(Also, don’t’ forget Google’s commission, so you have to allow for their cut on the amount an advertiser pays for each click.)
Making Money with AdSense — Tip #4:
You want to make new pages with higher paying keywords (while keeping it real and releveant).
Sometimes, selecting different keywords on the same topic can really make a difference in earnings.
Pretend you have a gardening site and you want to create some new pages.
By carefully selecting which topics to focus on first, you can dramatically increase your income.
With the Overture tool mentioned above, you can find out that 'water gardening' currently has a maximum price of $0.50, while 'gardening zone' is only $0.05. That means you can earn 10 times more by creating a page on 'water gardening' than 'gardening zones'! Which one to choose…yeah, that’s tough!
What you want to do is use information to decide which relevant keywords to focus on as you go through the process of making new pages for your site.
Making Money with AdSense — Tip #5:
Build a new site on high paying keywords.
This is one of my most lucrative pieces of advice: create a brand new site to take advantage of Google AdSense by deliberately selecting a topic with high paying keywords.
Then, of course, you deliver dynamite content on that topic.
But how do you know what the highest paying keywords are?
Another tool you can use comes from pay-per-click search engine, 7Search. 7Search has a page on the 100 Top Paying Keywords. Unfortunately, it’s not perfect. The tool often 'times out' and gives you an error when you try to access the page. My best advice is just be patient and try several times to get this list—it’s worth it.
Making Money with AdSense — Tip #6:
Pull in qualified traffic to your site.
Basic marketing 101 says if you get more qualified visitors to your site, more people will naturally click on the displayed AdWords, and you'll earn more.
If you go back and read the chapters 6, 7, 8, & 9, you’ll find some dynamite info.
Making Money with AdSense — Tip #7:
Think about segmenting your sites: making some pages for high search engine traffic, other pages to sell products, and still other pages just for Google AdSense.
To implement this, you’ll need to recognize that different pages on your site can have different purposes. You may have pages designed to sell specific products. Others may be designed to rank high in the search engines (but don't ever try to trick the search engines). Still others can be designed for Google AdSense.
Now, once you know which pages you're creating for AdSense, your job is simple; select an appropriate keyword (or key phrase).
Then you’ll use that keyword as the file name and put dashes between the words. In the example above, you would use the file name 'water-gardening.html' for your water gardening page.
Best case scenario is that you’re able to select keywords that are the highest paying keyword on the topic. By tweaking the file name, you may be able to improve your AdSense results dramatically.
Making Money with AdSense — Tip #8:
Knock yourself out to make high quality information pages.
The ideal Google AdSense page should have great content about a very specific topic. Take pains to be very clear about what the topic is, and carefully choose the keyword (or key phrase) describing the topic. Users don’t like vague pages that don’t make it very clear what the page is all about.
Don’t even think about trying to 'trick' AdSense. (I talked about that earlier, remember? They have penalties, including getting kicked out.) Don't create a page on one topic and give it a file name about a different topic—that’s too confusing.
In a nutshell, you want to make sure the page you create offers great value to people interested in the topic. When you provide excellent information on a specific topic, your visitors will benefit and will be more likely to click through to relevant AdWords.
Making Money with AdSense — Tip #9:
Select vertical AdWords format.
Everyone’s seen way too many horizontal banner ads up top. Thus, Google recommends you choose the vertical — not horizontal — format to display your AdWords. I agree. People have become "banner blind" to a horizontal format. Plus, Google has "trained" us to click on relevant text ads on their own site and they use the vertical format.
Making Money with AdSense — Tip #10:
Make sure you display AdWords prominently.
It’s to your financial advantage to put the AdWords near the top of your page on the right. Make sure there is enough "breathing room" — i.e. white space around the ads — so that they will easily attract your visitors.
Making Money with AdSense — Tip #11:
Just don’t do it — don't cheat.
I know it’s tempting, because it seems so easy and it’s just sitting there waiting for you to do it, but do not click on the AdWords displayed on your own site to increase your revenue. Google (rightfully) frowns on this.
Plus, Google has some of the smartest engineers around, and they are very good at detecting this kind of fraud. And really, for an extra $1, is it worth getting kicked out of a money-maker like AdSense? I think not…
In closing, I want to say that these strategies can help you maximize your revenue from Google AdSense. And I personally guarantee that you’ll have a whole lot of fun creating content pages on topics you have a passion for.
So what’re you waiting for? Go to Google AdSense right now, and start getting those revenue checks!
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