“Blog” is internet shorthand for “web log”.  They’re like online diaries.  Unlike a real diary, however, the entire world gets to read them.

You should seriously look into keeping a blog, or inviting others to blog on your site.  Blogging is one of the hottest new forms of contents, and many readers find it positively addictive.  In fact, it’s grown so fast that many traditional news sources such as newspapers and TV stations are seeing an increase in declining readers and viewers (it was already declining due to the internet, but it got worse) because users are finding out they can go online and read a reporter’s personal blog, which often gives juicy details that are not reported in formal news stories.

So people seek out blogs to get the real scoop.  What does that mean for you?  It means you should capitalize on it.  What does  blog look like?  It looks like this.

This is Wil Wheaton’s blog (remember “Ensign Wesley Crusher” from Star Trek—Next Generation?):

And here’s a blog from a Canadian professor, Michael Lessig:

And here’s a blog that makes fun of other blogs, by calling itself “The Dullest Blog in the World” (satire, clearly):

An easy way to start getting experience with writing a blog, before you get yours up and running, is to go to and set up a practice blog.

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